The Middle East is one of the most difficult and complex subjects to grasp. Problematic myths about the region and media coverage, which is often skewed or incomplete, combine to make it difficult to appreciate the true character of Israel and the scope of threats facing Israelis. Given the limited knowledge most non-Jewish Canadians have about Israel, it is vital that you offer a message that is relatable and resonates with target audiences. CIJA’s communications approach is rooted in years of public opinion research examining Canadian attitudes toward Israel, which has in turn revealed the messages that have been statistically proven to increase support for Israel.  Providing an inside look at this public opinion research, this session offers insights, tools, and tips within a strategy for effective advocacy.

Duration: 60 mins

For more information contact Steve McDonald.