The need to build support for Israel among Canadians is particularly important given the limited knowledge and lack of connection most Canadians have when it comes to Israel. The Middle East is one of the most complex subjects to comprehend. Problematic myths about the region and media coverage that is often skewed or incomplete make it difficult for average viewers to appreciate the true character of Israel and the threats facing Israelis.

As supporters of Israel, it’s up to us to connect the dots for our fellow Canadians through genuine, open-minded, and ongoing conversations with our friends, neighbours, and colleagues. These 4 Questions products were created to help kick-start the conversation.